From $15K to $68K in 14 Days: How We Grew SlipIns’ Email & SMS Attributed Revenue from 20.10% to 51.8%
The Hidden Cost of Underperforming Email Marketing
A poor or “just-ok” email setup can seriously stunt your brand’s long-term success:
Missed Repeat Purchases
If customers aren’t nurtured with engaging flows and campaigns, they forget about you—and competitors step in.
Damaged Brand Perception
Irrelevant or infrequent emails weaken brand authority, erode trust, and decrease future open rates.
Lost Long-Term Loyalty
A well-segmented list supports repeat business and advocacy. Neglecting this leads to lower lifetime value and a constant need for new customer acquisition.
Wasted Ad Spend
Without optimized email flows, you overspend on ads to cover weak retention—burning budget and creating unstable growth instead of a sustainable, revenue-generating customer base.
SlipIns realized they needed to fix underperforming flows, strengthen their campaigns, and capture more leads otherwise, they’d keep losing both immediate and long-term revenue opportunities.
Client Background & Challenge
Before partnering with us, SlipIns earned 20.10% of its total revenue (≈ $15,838.32) from email and SMS. Despite already having some email foundations, they struggled with:
Weak Campaign Strategy: Sending sporadic, generic promotions with lackluster engagement.
Gaps in Automation: Missing key flows like Browse Abandonment, which recaptures revenue from window shoppers.
Limited Pop-up Coverage: Only a mobile pop-up, resulting in lost opportunities for desktop subscribers.
They needed more than just a quick fix; they needed a comprehensive overhaul that would deliver immediate sales and build a loyal subscriber base for the long run.
Before Campaign Statistics
These were the core performance metrics before we rebuilt Slipins's email marketing engine. They reveal low intent, minimal click engagement, and almost no direct revenue per send.
31.19%
Average open rate
0.41%
Average click rate
0.08%
Placed order
$0.11
Revenue per recipient
Establishing this baseline let us track lift from improved deliverability, segmentation, and revenue-focused creative.
Baseline snapshot prior to optimization (low click & revenue efficiency).
The Strategy: What We Did
We didn’t just add automations. We built a revenue engine where browse flows, pop-ups, and story-driven campaigns turned email and SMS into profit powerhouses, driving over half of total revenue in under two weeks.
Browse Abandonment Flow
Implemented this critical automation right away.
In just 5 days, it brought in $11,850.03.
Bumped email attribution from 20% to 35%.
Pop-up Expansion & Welcome Series
Deployed a desktop pop-up alongside an improved mobile pop-up to capture more leads.
Launched a robust Welcome Email sequence, elevating email revenue share from 35% to 40% within a week.
Campaign Overhaul
Shifted from random, generic blasts to targeted, story-driven campaigns—mixing promotional offers, behind-the-scenes brand stories, and product highlights.
By day 14, consistent, well-timed campaigns had propelled email + SMS to 51.8% of total revenue.
Ongoing Testing & Optimization
Refined audience segments, subject lines, and send times to maintain high deliverability and engagement.
Built brand loyalty and repeat purchasing behavior, setting SlipIns up for sustained growth beyond the initial spike.
The Results: Massive Email Revenue Growth
In just 14 Days, email revenue jumped from $15K to $68K – from 20.10% to 51.8%.
Metric
Before
After (Day 14)
Change
Total Revenue
$79,191.59
$131,438.32
+$52,246.73
Email & SMS Attributed Revenue
$15,838.32 (20.10%)
$68,085.05 (51.8%)
Over 4x growth
Browse Abandonment Flow
Not Installed
$11,850.03 in 5 days
Critical new automation
Pop-up Coverage
Only Mobile
Desktop + Mobile + Welcome
More leads, stronger list
Campaign Performance
Inconsistent
Targeted and Frequent
Increased engagement & sales
After Campaign Statistics
Performance snapshot after launching high-converting flows, expanding lead capture, overhauling campaigns, and driving rapid optimization.
63.20%
Average open rate
3.1%
Average click rate
1.4%
Placed Order
$0.52
Revenue per recipient
Growth fueled by high-converting automations, expanded lead capture, story-driven campaigns, and continuous optimization.
Post-implementation dashboard: optimized performance and scalable retention.
Why It Matters for Your Brand’s Future
Retain & Re-Engage: Encourage repeat purchases and brand advocacy.
Condition Your Audience: Train subscribers to look forward to your emails, leading to higher open rates and more consistent sales.
Boost Lifetime Value: Each satisfied customer is more likely to buy again and spread the word, driving sustainable growth.
Ready to Turn Your Email & SMS Into a Powerhouse? Let’s create a tailored strategy that not only delivers quick wins but also sets up your brand for years of steady, profitable growth. Book a call now, and let’s get started!
